FESTIVE 2026: The Festive Purchase Decision Report

Why do you need this report?

The festive wallet is already taking shape, but brand choice is still up for grabs. The opportunity is to influence what consumers buy, how much they spend, and what they do next.

Based on a survey of 1,000 consumers across India, this report reveals the signals brands need to convert festive intent into measurable purchase, participation and repeat engagement.

⭐ Win a bigger share of the festive wallet.
91.6% expect to spend the same or more this festive season, while only 12.2% plan purchases in advance — leaving brands a strong window to influence choice.

⭐ Lead with value consumers can count on.
73.2% prefer guaranteed value over the chance of a bigger prize. Assured rewards can drive conversion, while bigger prizes add excitement and engagement.

⭐ Make participation clear and easy.
66.2% usually complete promotions they start, but reward uncertainty creates more drop-off than effort. Clear mechanics, instant confirmation and visible fulfilment matter.

⭐ Discovery is digital-first.
80%+ find festive campaigns via social feeds, WhatsApp, or in-store triggers. Brands must design for scrolls, chats, and shelves.