The Indian festive season is a high-stakes battle for attention and wallet share. But discounts and generic offers no longer cut through.

Based on insights from 1,000+ consumers, this report reveals what truly drives festive engagement today — rewards that entertain, resonate, and deliver real value.

⭐ Understand the new festive mindset.
56% of consumers say price should reflect value and that they look for additional rewards — ideally experiential and instant.

⭐ Build campaigns that land, not linger.
From spin-and-win to tiered challenges, consumers are playing to earn. 42% love gamified campaigns — especially when paired with instant gratification.

⭐ Avoid costly missteps.
48% engage when rewards are easy to claim and instantly gratifying. Clunky forms, delayed gratification, or irrelevant offers? Deal-breakers.

⭐ Discovery is digital-first.
80%+ find festive campaigns via social feeds, WhatsApp, or in-store triggers. Brands must design for scrolls, chats, and shelves.