Business Development Manager – Loyalty Program

Company Description
● BigCity Promotions is India’s premier sales promotion and Loyalty agency.
● We are India’s most comprehensive aggregator of experiential incentives with experience in
sectors such as Consumer Durable, Foods & beverages, FMCG, Banking, Telecom, and Retail.
● With over 10 years of expertise and a team of creative, enthusiastic professionals we create
bespoke ideas suited to Brands marketing strategy, relevant to the lifestyles of end consumers.
● We create India’s most compelling consumer reward programs – from Free Movies, Free Pizza,
Coffee, Digital Rewards, free holidays, to Spa sessions Days out, Dining, Wellness, Xtreme sports,
Salon treatments etc.
● We have executed over 5000+ promotions touching in excess of 350 Million Customers and still
counting! Our incentives have been used by some of the most innovative brands in India and
most of our clients are industry leaders in their respective sectors.
● We house a 360° service offering, covering Product sourcing, Redemption delivery (offline,
online, Mobile), Account Management, Creative and Concierge to ensure that our brand and
their end consumers enjoy a world class experience.
● 3 Offices across India i.e., HO at Bangalore, Branch office in Gurgaon and Mumbai. A team of
120+ creative, enthusiastic professionals

A Few Of Our Clients:
Nestle, Coca Cola, Pepsi, Budweiser, Heineken, HUL, P&G, Britannia, Cadbury, GSK, Standard Chartered,
Acer, Philips, Panasonic, Samsung, Lifestyle, Tata Global Beverages, SAB Miller, Titan, Johnson & Johnson.

Roles & Responsibilities:
● As a BDM – Loyalty, you will be responsible for increasing revenue through new clients and
generating new opportunities in the region assigned in the loyalty marketing and Trade domain.
● Lead B2B concept sales efforts, ensuring individual targets and company objectives are met.
● Identify, prospect, and engage with India’s top brand managers, marketers, and marketing heads
through cold calling, regular interactions, and persuasive presentations.
● Develop and deliver customized Loyalty and trade campaigns, requiring a deep understanding of
brand marketing strategies, and channel partner engagement techniques.
● Think strategically to align brand objectives and marketing goals with BigCity’s in-house rewards
and tech-based solutions.
● Build and nurture relationships with key prospects for large consumer and corporate programs,
leveraging insights into India’s loyalty landscape.
● Maintain and expand a strong sales pipeline by sourcing leads from internal and external
databases.
● Engage closely with all prospects for large consumer and corporate programs, understanding
Loyalty landscape of India and address specific industry client’s needs accordingly.

Required Skills:
● The ideal candidate will have 3-5 years of experience in a client acquisition role within a business
environment.
● We seek individuals with exceptional communication and presentation skills, preferably with a
strong background in concept and solution sales.
● Experience in B2B corporate sales and a deep understanding of sales and marketing strategies
are essential. Candidates with experience engaging Marketing Heads, Chief Marketing Officers,
and Trade Marketing teams will have an added advantage.
● The role requires the ability to build and maintain strong industry or functional networks.
● Candidates should have prior experience working in a team and must be willing to travel across
India as required.