Duroflex Onam Promo

Overview

Duroflex launched a festive promotion in Kerala to boost in-store footfalls and increase average spends during Onam. Customers purchasing recliners or mattresses worth ₹10,000+ and registering their warranty stood a chance to win daily gold coins and a grand prize trip to Malaysia.

Solution

BigCity managed the contest and winner fulfillment through a seamless online process. Eligible customers were entered into a daily draw pool, with winners selected using a randomizer. Each day, 2–3 winners received 1g gold coins, while at the end of the campaign, one grand prize winner was announced for the Malaysia trip. BigCity handled winner verification, communication, and dispatch, ensuring smooth execution.

Impact

The campaign created daily excitement, increased store conversions on higher-value purchases, and reinforced Duroflex’s festive connect with customers. Transparent winner management and attractive rewards helped drive engagement and deliver measurable sales uplift across Kerala during the 36-day promo period.