Are the B2B loyalty case studies and programs you run typically long-term or short-term?

Our platform is designed to handle both long-term and short-term programs. Core B2B and Trade Loyalty programs are typically long-term, with an average tenure of around four years, focused on retention and partner lifetime value. We also execute short-term tactical campaigns such as scratch cards, lucky draws, and high-sales contests to drive immediate sales impact.

How does BigCity measure the success of its loyalty campaigns?

Success is measured using real-time key performance indicators across both financial and behavioural metrics. Financial metrics include sales uplift, customer lifetime value, and average order value. Behavioural metrics include customer retention rate, program enrolment and participation, and frequency of purchases.

What kind of Return on Investment (ROI) can we expect from B2B loyalty programs?

Return on investment from B2B loyalty programs is driven by reduced partner churn, incremental sales beyond existing baselines, and increased wallet share by incentivising partners to prioritise your products over competing brands.

What types of brands and industries does BigCity work with for B2B loyalty campaigns?

BigCity works across industries such as Automotive, FMCG, Retail, Consumer Durables, Building Materials, Electrical Equipment, Oil and Lubricants, Pharmaceuticals, Financial Services, Telecommunications, and Technology. Any business operating through dealer, distributor, retailer, or influencer networks can leverage BigCity’s customised B2B loyalty solutions.

Limca Travel with Limca Campaign Case Study

Overview

Limca aimed to drive consumer engagement and boost sales by offering attractive rewards for purchases across multiple states during a phased campaign. The challenge was to create an easy-to-use promotional mechanism that encouraged repeat participation and positioned Limca as the ultimate travel refreshment.

Solution

A QR Code + WhatsApp Chatbot campaign was launched across parts of India. Consumers could scan the QR code on Limca bottles, leading them to a WhatsApp bot. Participants entered their unique codes to check if they had won instant rewards such as ₹50 Uber or PhonePe vouchers, or the bumper reward of a ₹20,000 MakeMyTrip voucher. To further enhance engagement, winners were encouraged to upload their picture with the Limca bottle.

Impact

The campaign successfully increased consumer participation and repeat engagement, while also boosting sales during the promotional period. The combination of daily digital rewards and a high-value travel prize created excitement, reinforced Limca’s positioning as a refreshing travel companion, and built stronger brand recall among consumers.

Sales Incentives — FAQ