CONSUMER SERVICES
Team BigCity - September 2, 2025
Overview
Samsung wanted to boost festive sales of its mobile phones priced ₹10,000 and above during Diwali, with a focus on connecting with customers in South India. The objective was to drive sales of select SKUs in Tamil Nadu by offering relevant and attractive festive rewards.
Solution
BigCity crafted a festive reward program combining assured merchandise and OTT subscriptions with aspirational contest-based prizes. Customers could scan a QR code on POSM, upload invoices for validation, and redeem assured rewards via a custom microsite. To heighten excitement, daily and weekly draws offered Samsung smartphones as bumper rewards. The campaign was live for 15 days in Tamil Nadu.
Impact
The short-duration promotion successfully drove sales uplift for Samsung’s mobile range, created strong festive engagement with assured and high-value rewards, and reinforced the brand’s connect with customers in Tamil Nadu during Diwali.
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