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Hurray! BigCity won the “Best Campaign In India” award for Britannia Milk Bikis Nickname Contest

Bourbon Football Friends

Team BigCity - June 12, 2024 - < 1 min read

Team BigCity

Our Role: | Reward Technology | Rewards | Fulfilment

Overview

Britannia Bourbon, a beloved chocolate biscuit brand for over 60 years, wanted to attract new young consumers, specifically targeting Gen Z and Millennials.

Sports tournaments are a catalyst for bringing people together, especially international football tournaments. Especially when you can immerse yourself in the action, partnering up with your best friend to compete in a football e-tournament to win the biggest prize, a seat at the biggest football event in the world.

Impact

By bringing together sport, gaming, e-tournaments and the chance to attend the ultimate football experience we unlocked an eager and highly excited audience. Not only taking friendships and brand engagement to a whole new level, but also winning a number of industry awards along the way.

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We combine creativity, technology and rewards to drive engagement

A promotech company specializing in tactical & loyalty campaigns using rewards, engagement-based technology and loyalty strategy backed by AI & Insights