Ferrero Rocher – Diwali Consumer Promotion

Overview

Ferrero Rocher wanted to leverage the festive Diwali season to drive sales and strengthen consumer engagement. The challenge was to design a campaign that resonated with the festive spirit, encouraged purchases, and boosted brand visibility across India.

Solution

BigCity launched a Diwali-themed promotion with a mix of experiential and merchandise rewards. The campaign was communicated through on-pack QR codes, supported by digital promotions on Facebook, Instagram, and e-commerce platforms. Consumers who scanned the QR code could participate for a chance to win rewards such as Movie for 4, Dinner for 4, T96 Ferrero Cones, candle holders, 1g gold coins, and even an iPhone.

Impact

The campaign successfully drove festive participation and purchase intent, positioning Ferrero Rocher as a premium festive gift. With attractive rewards and strong digital amplification, the brand increased visibility and consumer engagement during the Diwali season.