Fino Pay Recharge

Overview

Fino Payments Bank wanted to drive renewals of its Shubh Saving Account, a product widely used by migrant laborers. The challenge was to design a value-driven incentive that was both practical and easy to redeem for this audience. The campaign needed to cover account holders pan-India and ensure high participation at scale.

Solution

BigCity rolled out a mobile recharge rewards program, offering account holders ₹50 or ₹20 recharge coupons upon renewal. The redemption mechanic was kept extremely simple: customers sent Voucher Code and received their recharge within 24–48 business hours. Each coupon carried a six-month validity and was capped at one redemption per mobile number during the campaign period, ensuring fairness and smooth execution.

Impact

The campaign successfully increased consumer participation and repeat engagement, while also boosting sales during the promotional period. The combination of daily digital rewards and a high-value travel prize created excitement, reinforced Limca’s positioning as a refreshing travel companion, and built stronger brand recall among consumers.