Are the B2B loyalty case studies and programs you run typically long-term or short-term?

Our platform is designed to handle both long-term and short-term programs. Core B2B and Trade Loyalty programs are typically long-term, with an average tenure of around four years, focused on retention and partner lifetime value. We also execute short-term tactical campaigns such as scratch cards, lucky draws, and high-sales contests to drive immediate sales impact.

How does BigCity measure the success of its loyalty campaigns?

Success is measured using real-time key performance indicators across both financial and behavioural metrics. Financial metrics include sales uplift, customer lifetime value, and average order value. Behavioural metrics include customer retention rate, program enrolment and participation, and frequency of purchases.

What kind of Return on Investment (ROI) can we expect from B2B loyalty programs?

Return on investment from B2B loyalty programs is driven by reduced partner churn, incremental sales beyond existing baselines, and increased wallet share by incentivising partners to prioritise your products over competing brands.

What types of brands and industries does BigCity work with for B2B loyalty campaigns?

BigCity works across industries such as Automotive, FMCG, Retail, Consumer Durables, Building Materials, Electrical Equipment, Oil and Lubricants, Pharmaceuticals, Financial Services, Telecommunications, and Technology. Any business operating through dealer, distributor, retailer, or influencer networks can leverage BigCity’s customised B2B loyalty solutions.

L’Oreal Men Spend-based E-commerce Promo

Overview

For many men, the relationship with their barber is more than transactional—it’s a bond built on trust, precision, and personalized grooming services. However, while barbers are revered for their expertise, L’Oréal Men Expert wanted to capture this personal connection in a product range dedicated to men’s grooming, specifically for beard care. The challenge was to drive awareness and create a deeper, more personal relationship between the brand and consumers that mirrored the trust they have with their barbers.

Solution

L’Oréal Men Expert introduced the Barber Club, a grooming range inspired by professional barbers, offering specialized products such as beard oils, balms, and washes tailored to different beard lengths and skin types. To enhance consumer engagement, we crafted a personalized rewards experience with a special privilege card. Upon purchasing products worth ₹1,500 from the range, customers could choose from five curated lifestyle rewards, including a ₹250 Taxi voucher, ₹250 Pizza voucher, ₹250 Movie voucher, a free haircut and beard trim, or a 3-month Gaana subscription.

Impact

The Barber Club campaign successfully combined authentic grooming solutions with tailored lifestyle rewards, driving higher engagement and building a strong emotional connection with consumers. By offering rewards that resonated with men’s lifestyles, the campaign provided greater value than a typical barber visit, reinforcing brand loyalty and personalizing the customer experience. The program saw an increase in brand awareness and product purchases, establishing L’Oréal Men Expert as a trusted partner in men’s grooming.

Sales Incentives — FAQ